Story
START A CONVERSATIONYour favourite coffee break?In the sun · In the shade
HELLOCLIPO / SOCIAL
Content that tells your story.
Strategy, content and publishing: we turn your business updates into useful content that reaches the right people, explains your offer and makes it easier to enquire.
InstagramFacebookTikTok
Handled from the first idea to the published post.
Brief, feedback and updates in writing.
THE GOAL COMES FIRST
Every post
has a job to do.
Every piece should help people discover, understand or choose your business. We choose the format around that next step.
Stories
Keep the connection
Share behind the scenes, bring attention to an update and invite your community to respond.
FOR EXAMPLE
Restaurant: today’s dish, how it is made and a link to the menu.
WHAT WE LOOK AT
Replies, link taps and profile visits.
Carousels
Explain something worth saving
Develop an idea, answer a question or reveal the steps behind your craft.
FOR EXAMPLE
Hotel: a guide to experiences around the property.
WHAT WE LOOK AT
Saves, shares and profile visits.
Reels
Help new people discover you
A clear angle, footage that tells a story and editing that gives people a reason to watch.
FOR EXAMPLE
Maker: a few scenes showing raw materials becoming a finished piece.
WHAT WE LOOK AT
Watch time, shares and new followers.
Followers and engagement are useful signals. We also look at available clicks and enquiries to understand what helps your business.
PROOF IN THE WORKThe Map Cambodia
We use this approach at The Map Cambodia.
18 months of organic growth.
The Map Cambodia grew past 18,000 followers in 18 months, without buying followers. We built this community organically with content for people who love discovering Cambodia.
@themap_cambodia18,683 followers on 6 Sep 2026
THE MAP CAMBODIA · ONE CAROUSEL
A guide to discovering Cambodia.
Made to save and share.
100,156accounts reached
131,730views
1,878saves
1,860shares
A clear angle, real photography and a selection that makes people want to explore. Saves and shares show actions beyond scrolling past.
View the full carousel on InstagramLifetime metrics at 6 September 2026 · Selected example, with no organic / paid split available. These metrics do not measure bookings.
Fresh ideas, made for your customers.
From inspiration to useful guides and the experience of a hotel.
A CLEAR WORKFLOW
From brief to publication.
Everything in writing.
You share your priorities and material in a brief. We prepare the topics, content and calendar. Everything you need to review is in one place, ready when you are.
01
We set the strategy
We define your goals, audience, themes and brand voice. Every piece starts with a clear angle and a hook designed to attract the right audience.
02
We create the right formats
Reels, carousels, stories and more: our team designs the content and edits your videos using your image library. In Siem Reap, we can also arrange an on-site shoot.
03
We publish and refine
We schedule, publish and track results. The written report helps us refine future content and grow your community organically.
Prefer to check first? Content comes in batches. Approve or request an edit before publishing, within the agreed scope.
Sample calendar · this demonstration does not publish anything.
H
HélèneEditorial direction
A different kind of stay
Light on the Mekong. A terrace made for taking your time. And a day that doesn’t need to be filled.
Your feedback before publishing.
FROM YOUR CONTENT LIBRARY TO YOUR POSTS
One place. Three ways to tell its story.
SERVICES SHAPED AROUND YOUR NEEDS
The right level
of support.
Content to create, channels to manage or a campaign to launch. We define what we handle and what you receive.
Content creation
You handle publishing. We prepare content ready to use.
- Editorial angles and ideas shaped for your brand
- Copy, visuals and edits in the agreed formats
- Organised files and publishing guidance
Social media management
We organise your presence, from planning topics to publishing.
- Editorial direction and a shared calendar
- Content creation, adaptation and scheduling
- Performance tracking and written recommendations
Campaign & launch
A launch, a season or a new offer: a set of content built around one goal.
- Campaign message and adaptations for each channel
- Coordination with your website or emails
- Production and advertising scoped when needed
A workflow handled entirely in writing.
A clear brief, content to review when it suits you and documented progress. You know what is moving forward without scheduling meetings.
IN PRACTICE
Before we begin.
How do we work together?
Everything happens in writing: the brief, calendar, feedback and approvals. We group requests to save you time, then send a written report and the next priorities. No video calls or meetings to schedule.
What do we need to provide?
Up-to-date business information, brand references and photos or footage we may use. We tell you exactly what is missing. If a shoot is needed, it is scoped separately.
How much content is included?
Formats, volumes, channels, languages and dates are set out in the proposal. We choose a useful rhythm for your business that fits the material available.
Who approves content before publishing?
You receive content in batches and share feedback in writing. We publish after approval. You may also authorise routine publishing in writing within an agreed editorial framework.
What about direct messages or advertising?
They are scoped separately around your needs: channels, service hours, volumes and reply guidelines for messages; objectives and media spend for advertising.
YOU KNOW WHO’S IN CHARGE
Hélène & Sébastien.
An external team,
alongside your own.
We are Hélène Quintin and Sébastien Lacan, the creators of The Map Cambodia. We build brands, products and relationships with the places we encounter.
HélèneTHE PERSPECTIVE & THE RELATIONSHIP
Design, editorial strategy, content and partnerships. She connects your identity with what your audience wants to discover.
SébastienTHE PRODUCT & THE PRECISION
Product, web development and results analysis. He organises content production, publishing and reporting.
THE NEXT BRAND COULD BE YOURS.
Let’s talk about
your brand.
Share your business, content and priorities. We’ll reply by email with a clear scope and next steps. No call required.
01
contact@helloclipo.com Your message reaches Hélène and Sébastien directly.We look at your brand and priorities.
02You receive our recommendation and proposed scope by email.
03We refine the scope together. Then you decide.
H&S
A few words to get started.